Meet the founding team
What brought us three together is a common set of values. We deeply care about a diverse and inclusive society, upward economic mobility and the empowerment of individuals.

We're Michelle, Jen, and Jens.

Together, we founded Passionfroot.

Jen
Co-founder & CEO
Creator Partnerships, Marketing, Product
Jens
Co-founder & COO
Operations, Finance, People
Lorenzo
Product Engineering
Akta
Creator Studio
Sarah
Product Engineering
Alex
Product Design
Inna
Product Engineering
Jen
Co-founder & CEO
Creator Partnerships, Marketing, Product
Jens
Co-founder & COO
Operations, Finance, People
Lorenzo
Product Engineering
Akta
Creator Studio
Sarah
Product Engineering
Alex
Product Design
Inna
Product Engineering
How we're building Passionfroot

To build Passionfroot, we found solitude on the countryside outside of Berlin.

We needed a space for creativity, focused work, and headspace.

This was our first hideaway.

The groundwork of our idea was done here.

We even dragged our +1s with us. To really see if we can go on this crazy ride together as a team.

Luckily, everything worked out.

We had fully immersed ourselves into user research.

We've talked to 100+ creators.

We worked with a creator as her COO.

We wanted to understand their workflows, processes and needs on a deep level.

This tweet pretty much sums up our approach.

We had to decide what to fix.

This was hard.

We synthesised. We created user journeys. We gave our personas names.

Our second hideaway in Portugal was surrounded by mountains and the sea.

Pretty amazing view to design user flows and discuss how we envision to empower creators.

Our Passionfroot playlist helped us keeping the creative juice flowing.

Ending with a quote

"Don't ask what the world needs.
Ask what makes you come alive, and go do it.
Because what the world needs is people who have come alive."

Howard Thurman