Meet the founding team

We're Michelle, Jen, and Jens.

Together, we founded Passionfroot.

Jen
Co-founder & CEO
Creator Partnerships, Marketing, Product

Hey there, I’m Jen!

Born in Germany with roots from Vietnam 🇻🇳🇩🇪 Lived, worked and studied in 6 countries before settling in Berlin in 2017 where I fell in love with tech & VC. I spent a few years working as a venture builder and early-stage investor. In 2020, I started a newsletter around tech for good while building a tech community for people with immigration background.

I love bringing people together 👯 I write to structure my (too) many open tabs in my brain ✍🏼 Happiest when learning 💜 I’m a huge foodie and flexitarian 🍜 I enjoy reading 📚 , good conversations with friends & strangers 💬 , travelling 🎒, and trying out different sport activities (Padel was my discovery of 2021!).

Jens
Co-founder & COO
Operations, Finance, People

Hola, friends‍!

I am Jens, a German Indian (Mallu to be precise) 🇩🇪🇮🇳. Raised in Cologne and lived abroad for years with my longest stint in India. Now happy in Big B 🐻.

I am a mixed bag, sometimes a social butterfly running from event to event and meeting and laughing with strangers and friends, and sometimes a lone wolf enjoying reading📚, painting🎨, swimming 🏊🏾 and running🏃🏾. I appreciate democracy and speak up for causes that are close to my heart and support people who do it for me 💚.

I love to think about when we will finally meet other living beings in the universe and what would happen then. 🌌

Michelle
Co-founder & CTO
Tech, Product, Payments

Hello, I'm Michelle!

I am Chinese-American, and grew up in the San Francisco Bay Area. I moved to Berlin in March 2020, right at the beginning of the pandemic, but never regretted it once.

I am an adventurer. I love meeting new people, going new places, and exploring every unvisited path when walking around the city. On the flipside, I also like building long-lasting relationships with people and places.

In my free time, I am happiest when out in nature ⛰️, generally via rock climbing or cycling. I enjoy listening to good music 🎵, cooking and eating good food 🍳. I also like shooting “in-the-moment” photos that couldn’t have been captured at any other time and place 📸.

How we're building Passionfroot

To build Passionfroot, we found solitude on the countryside outside of Berlin.

We needed a space for creativity, focused work, and headspace.

This was our first hideaway.

The groundwork of our idea was done here.

We even dragged our +1s with us. To really see if we can go on this crazy ride together as a team.

Luckily, everything worked out.

We had fully immersed ourselves into user research.

We've talked to 100+ creators.

We worked with a creator as her COO.

We wanted to understand their workflows, processes and needs on a deep level.

This tweet pretty much sums up our approach.

We had to decide what to fix.

This was hard.

We synthesised. We created user journeys. We gave our personas names.

Our second hideaway in Portugal was surrounded by mountains and the sea.

Pretty amazing view to design user flows and discuss how we envision to empower creators.

Our Passionfroot playlist helped us keeping the creative juice flowing.

Ending with a quote

"Don't ask what the world needs.
Ask what makes you come alive, and go do it.
Because what the world needs is people who have come alive."

Howard Thurman