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Create your own story

Create your own story

Drew Houston left his USB stick at home. It was typical of him. He was always on the go, which meant he often forgot or displaced things. But he was frustrated because he needed to access some of the files on his USB for college.

This is the story of how Dropbox, an $8.11 billion company, came to be. And it’s a great story for several reasons:

  • It’s relatable for anyone who has ever forgotten something
  • It helps you understand the purpose and history of the company
  • It’s memorable.

Stories have incredible lasting power. That’s why most successful founders have a compelling backstory. It tells people who they are, what their mission is, and why they’re doing what they do. And this is something you can utilize even if you’re building a personal brand or creator business.

Let me share my story with you as an example. I followed the path laid out by society. I got straight As, went to a reputable university, and followed an Asian parent-approved career path as a dentist. But when I started working, I quickly realised it wasn’t for me. Ever since then I’ve been unlearning society’s expectations of me, as I figure out who I am and what I enjoy. That led me to starting a YouTube channel, which unlocked my creativity and made me discover so many new skills. It’s the reason I’m here writing to you today.

I have shorter versions and longer versions of this story, but it’s something I come back to whenever I introduce myself to new people or when I want to give my audience some context.

You don’t have to make your story up. You can create a compelling story that’s both authentic and relatable. Here’s what to keep in mind :

  • Figure out your why. Why did you decide to create in the first place? What made you take the leap of faith to turn it into a business?
  • What did you have to overcome? Every great story seems to have an obstacle. You story should include the problems you faced and how you overcame them.
  • Maya Angelou famously said, “people will forget what you said, but they will never forget how you made them feel”. Think about how you want your audience to feel. Motivated? Inspired? Happy? Reassured?
  • What’s the “aha” moment? How did your story transform you? What was the realisation you came to that you want others to come to as well? This is essentially the moral of the story.

A lot of what you do as a creator comes down to how you connect with your audience. And nothing brings us closer to each other than stories.